Strategies to Sell Your Home in the Autumn Housing Market

White residential house processed for an autumn home selling

Selling a home in autumn is a unique experience. It is often more measured than the frenzy of summer buys but warmer and more responsive than the frozen housing market of winter. Depending on your region, seasons, and seller preferences;  fall could be the perfect time to sell your home.

The Seasonal Cycle of Home Buying

The housing market has always ebbed and flowed with the seasons. Every summer, home buying catches alight as buyers on summer breaks and traveling during warm weather create a greater demand for homes. At the same time, summer is when most work teams do their major home repair and renovation projects, bringing more homes available on the market during the warm season of open-house tours and traveling to see homes.

It’s no surprise that the housing market has hot summers, or that home buying slows down in the winter when cold weather and snow prevent travel and busy schedules reduce the market time for both sellers and buyers. But that doesn’t mean selling is over when the leaves start to change.  

The Autumn Housing Market

The autumn house market is cooling down from summer. There are still summer inventory homes on the market and high buyer demand, but the pace will decrease for both. You will face less competition from other homes on the market and the most frivolous buyers (most likely to waste your time) have gone home to focus on other immediate concerns. The buyers house-hunting in autumn are more likely to be careful planners and less likely to make bids their bank won’t back. Expect fewer bidding wars, but also a better chance to build a rapport and negotiate at leisure with your buyers.

Since most people prefer to move in the summer, ask buyers if they plan to move (and therefore close) soon or if they’re buying a house to be ready for a move next summer. If your local weather is clear, an autumn move is very likely as the temperature is nice and cool for hauling boxes.  

Autumn Home Selling Strategies

So how can you optimize your home and selling strategy to sell in the fall? Let’s dive into the most effective autumn home selling tips we know:

1) Brilliant Curb Appeal

Autumn is all about popping natural colors. Accent the natural color-changing going on in your lawn with tasteful yard decorations like planter stones and solar flowers. Work with your landscaper to make your yard both pristine and festive. Autumn is a time to sell cozy-looking homes that glow with welcome and style.

2) Flexible Tour Scheduling

Summer is when most people (and their kids) have time off to view homes on your schedule. For autumn selling, be flexible and willing to meet buyers on their time. If a buyer can make it out next weekend, but not the weekend after, make it work or ask your agent to help. You can also prioritize a 3D virtual tour to help buyers at a distance, unable to travel, or stuck at work to tour without making travel plans.

3) HVAC Update

Fresh air is a big deal when homes are transitioning to winter conditions. Fire up your furnace and make sure the filter and equipment are in good condition before you bring in buyers. Have your HVAC serviced during the season change so the home shows its best side without any mysterious scorch smells?

4) Warm and Inviting Lighting

Make your home look like a glowing gingerbread home in a Christmas train set. Use warm yellow lights, lamps, and soft curtains to create a welcoming and winter-ready effect. Homebuyers in autumn are often, without realizing, looking for the right home to weather the winter in. So make your home feel cozy and inviting with warm lighting.

5) Cozy Staging and a Clean Fireplace

Clean out your fireplace to make it look pristine and ready for a new homeowner to light. Place a few fake or dry logs in the grate and set up the fireplace tools on the hearth. Buyers won’t be able to resist imagining themselves and their families curled up around your beautiful home fireplace.

6) Strategic Halloween Decor & Tours

Last but not least, if your home is on the market during October or over Halloween, decorate! Tastefully. The best approach is to show that your home is a festive and family-friendly place to live without encroaching on any buyer’s personal sense of Halloween style. Brightly colored gourds, bursts of dry flower arrangements, and a few festive lights show that your home is, itself, in the spirit of Halloween and future buyers can look forward to their own fun Halloweens in the future. 

If you’re on the market come Thanksgiving, skip the turkey and focus on the natural beauty of the cornucopia instead. This is inviting to a wider range of buyers and avoids the sometimes silly-looking turkey designer don’ts.

Selling your house this fall? We can help you have the perfect effect on your buyers then guide your sale to a smooth and satisfactory conclusion. Contact us today to get started on your autumn home sale!

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Zillow user Jamisonrp

Sold a Roxborough home in 2017

"Trish is amazing! Trish was my agent when I bought my home in Philadelphia, so of course I went to her when I was ready to sell. Despite an election and the holidays, she was able to have my house sold by the time frame I needed to move. Trish was always helpful with guiding me through the  process of paperwork, staging my house, and even went to my closing for me because I was out of town. She was always professional and incredibly knowledgeable about the market, comps, and finding appropriate potential buyers."

Zillow user Radcliffe Beverly

Sold a Phoenixville home in 2015

"Trish Puleo exceeded my expectations during the process of selling a home that was part of an estate. Since I was out of state, she offered to check on items and secured vendors to fix some repairs that were needed. She is responsive, knowledgeable, and thorough. She followed up on all showings  and got answers to questions from potential buyers even when I did not know the answer. I felt she always had my back especially with the settlement process since I was not planning on attending. I would highly recommend making Trish your partner in getting a house sold." 

Zillow user Abjkl

Bought a Phoenixville home in 2017

"We were first time home buyers who underestimated the details of what on the surface seemed to be a standard, as in everyone has the same forms and procedures and ethics, home buying process. Trish is an experienced  professional who brought with her calm sensibilities, timely and accurate communication, and complete knowledge of the requirements, timelines and paperwork. She was reassuring, helpful and on our side when we needed it most! Only wish we would have included her the moment we decided to buy a house!"

Zillow user Applescriptguru

Bought and sold a Phoenixville home

"Trish is an excellent realtor and property manager. She’s friendly, professional, honest, dependable, responsive, and knows the Phoenixville area intimately. We’ve been extremely happy with her services, and will recommend her to anyone."

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